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All articles [9]
#MARKETING
#MARKETING
How Brands Use Storytelling and the Hero’s Journey in Digital Products
92% of consumers trust brands that tell stories. This Nielsen data highlights the obvious: storytelling is no longer a creative luxury — it’s a practical tool that influences user behavior and business metrics. Especially when applied through the Hero’s Journey framework in the digital space.
#WEB3
#WEB3
The Red Pill for Business: What Do Nike, IKEA, and McDonald’s Know That You Don’t?
Remember the scene where Neo chooses between the red and blue pill? The blue pill — stay in the familiar world. The red pill — learn the truth. In 2025, businesses face the same choice: stay in the past or step into Web3. Nike, IKEA, and McDonald's have already made their choice. What about you?
#DEVELOPMENT
#DEVELOPMENT
Native vs. Cross-Platform Development: What to Choose?
In 2025, mobile apps remain a critical tool for businesses: 57% of internet traffic is generated through them, and mobile market revenues have surpassed $500 billion. However, the choice between native and cross-platform development has become more complex due to advancements in technology and the emergence of new frameworks. For instance, Kotlin Multiplatform Mobile (KMM) and Flutter 4.0 have narrowed the performance gap between the two approaches, while AR/VR and AI integration have become standard for many apps. The goal of this article is to help businesses consider key factors and choose the optimal development path.
#AI
#REALESTATE
#AI
#REALESTATE
How AI is Changing the Game in Real Estate Valuation
Have you ever wondered why apartment prices can jump sharply within a month? Why does one house sell for millions while the neighboring one costs a fraction of that? Real estate valuation used to be simple: you’d look at the area, the floor, the neighborhood, and the condition of the property to set the price. But here’s the problem: this method is inaccurate. It doesn’t account for hundreds of factors that truly affect a property’s value.
#CONSTRACTION
#CONSTRACTION
How implementing PWA increases traffic and customer retention in real estate
If you work in a real estate agency, you’ve likely faced challenges in keeping your website up-to-date and engaging with clients on mobile devices. A Progressive Web Application (PWA) might be the solution to these challenges. But what exactly is PWA, and why does it matter for your business?
#REALESTATE
#REALESTATE
Digital Twin System for Real Estate: Detailed Overview
The Digital Twin system changes the approach to real estate management. Accurate 3D models, wear forecasting, cost reduction, and successful use cases.
#E-COMMERCE
#MARKETPLACE
#E-COMMERCE
#MARKETPLACE
How to Develop a Marketplace: Insights from Europe and CIS
Creating a marketplace is a complex, step-by-step process that requires a clear understanding of business goals, market specifics, and audience needs. Let’s break down the key stages of development, highlighting challenges and opportunities to consider.
#E-COMMERCE
#E-COMMERCE
We Analyzed 150 E-commerce Projects — Here’s What We Learned
After reviewing over 150 e-commerce projects, we identified several key factors that can enhance any online store's position and make it uniquely attractive to today’s customers. Here’s a breakdown of what we discovered:
#E-COMMERCE
#E-COMMERCE
E-COMMERCE FOR MANUFACTURERS: How to change the rules
eCommerce is becoming an essential tool for boosting sales and strengthening relationships with customers. Research shows that companies implementing eCommerce increase their revenues by 20–30%. Many manufacturers lose margin by selling through intermediaries when they can sell directly to the end customer. Over 70% of buyers begin their purchasing journey online. Ignoring this trend means missing out on profit and opportunity. Let's explore seven methods that can help you harness the full potential of eCommerce.